Direct-to-Consumer Home Fragrance Brand on Shopify and Amazon
Financial summary
$740,000
$610,000
$148,000
$148,000
5.0x
5 yrs
3
About this business
A five-year-old home fragrance brand selling candles, diffusers and refills direct to consumers. Revenue splits roughly 60/40 between the Shopify storefront and Amazon, with a small wholesale channel into gift retailers.
Production is handled by two contract manufacturers, so the business holds inventory but does not operate a facility. Three staff cover customer service, fulfillment coordination and marketing.
Location
What's included
The Shopify and Amazon storefronts, brand and trademarks, product formulations and packaging design, supplier and manufacturer relationships, the email list and customer database, and remaining inventory at close.
Why this is a great acquisition
Subscription refills have been tested but never properly launched, and refills are the highest-margin product. Wholesale is currently order-taking rather than active outreach, and the brand has no presence on TikTok Shop where comparable brands are growing quickly.
Financing options
5.0x cash flow · $610,000/yr revenue
About the seller
Marcus Webb
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Listing ID: 4439e89a-d2a5-4d78-8cf0-5fc84a395da6
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